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A majority of Brits and Americans want a “modern update” to Santa Claus, according to a survey conducted by logo-making company, GraphicSprings, and they’re even open to a “gender-neutral” St. Nick — even if that flies in the face of tradition.
Fox News reports that GraphicSprings surveyed more than 800 “people across the U.S. and U.K, asking them how they would “rebrand” or modernize the jolly fellow,” and they had some….interesting…ideas about how to bring Santa Claus into the 21st century.
The article goes on to state the following:
The group then submitted the responses the first survey to a wider group of 4,000 individuals to vote on.
“About 23 percent of respondents think Santa should have an iPhone, while 25 percent said Saint Nicholas should wear sneakers or trainers. Eighteen percent said he should be “more hipster,” while 22 percent said he should ditch the sleigh and reindeer for a flying car,” Fox News reported.
Around a quarter of respondents also said that Santa should give up the North Pole toy workshop and just admit that he uses Amazon Prime like everyone else buying gifts for Christmas.
As for what a “new and improved” Santa Claus might look like, respondents suggests that Santa could sport tattoos, could stand to lose a little weight (maybe a vegan diet?), and could adopt a new hairstyle, though they didn’t specify whether that would include Santa shaving off his trademark beard and mustache.
In a sign of the times, a handful of respondents — around 10% also wanted Santa to swap genders, and around 17% suggested that Santa should go “gender neutral,” according to a local New Jersey cable affiliate.
At least one respondent said the thought of an older man breaking into homes through the chimney and leaving gifts for small children struck them as “creepy.” A female or gender-neutral Santa Claus makes more sense, somehow.
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