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When it comes to bullies, should you engage or ignore? Twitter is choosing door No. 2. It announced today that it will stop troll tweets from popping up at the top of your conversations and searches using “new behavioral signals” to pinpoint the offensive messages.

According to a company spokeswoman, the approach will rely on machine learning, and the goal is to stop the trolling before people need to report it. “The result is that people contributing to the healthy conversation will be more visible in conversations and search,” Twitter said in a blog post.

The article goes on to state the following:

Twitter is using “many” behavioral signals to identify trolls, like “if an account has not confirmed their email address, if the same person signs up for multiple accounts simultaneously, accounts that repeatedly Tweet and mention accounts that don’t follow them, or behavior that might indicate a coordinated attack,” the company said.

“We’re also looking at how accounts are connected to those that violate our rules and how they interact with each other,” Twitter added.

Critics were quick to pounce on the policy with concerns that it will unfairly censor users. But a Twitter spokeswoman said the company is looking at behaviors, not what content is tweeted.

Twitter will not shut down accounts, just make them harder to spot.

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