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A small town in Virginia is attempting a reputation makeover after a restaurant in the area infamously refused to serve White House Press Secretary Sarah Sanders in June.
The area’s regional tourism board is pulling together emergency funds to boost its digital marketing campaign, the Roanoke Times reported Sunday. The money is normally saved, however, officials agreed the region is in desperate need of positive coverage after the Sanders controversy.
The article goes on to state the following:
The tourism board serves Lexington, Va., where The Red Hen is located, and other communities that are about three hours from Washington, D.C.
Following the incident, the tourism board was flooded with thousands of calls and emails — and the complaints are still coming. The office received a letter Thursday from a Georgia family that wrote to say it would never return because of what happened.
“For a town our size, it was a significant impact,” Patty Williams, the director of marketing, told the Roanoke Times.
Last night I was told by the owner of Red Hen in Lexington, VA to leave because I work for @POTUS and I politely left. Her actions say far more about her than about me. I always do my best to treat people, including those I disagree with, respectfully and will continue to do so
— Sarah Sanders (@PressSec) June 23, 2018
The Roanoke Times further reported:
All three localities met and decided to pull together emergency funds to increase digital marketing and spread positive messages of the area, especially Lexington, which brings in the largest number of tourists.
Rockbridge Regional Tourism agreed to spend an additional $5,000 per month from the office’s emergency fund from July through September.
Rockbridge Regional Tourism is spending an extra $15,000 on digital marketing after a slew of negative coverage this summer from the Sarah Huckabee Sanders incident. https://t.co/f6Y1ZKgymR
— Alison Graham (@alisonkgraham) September 2, 2018
Reports say a regional tourism board is pulling together funds to help Lexington recover its image after The Red Hen restaurant famously refused to serve White House Press Secretary Sarah Huckabee Sanders. https://t.co/ilVgsdcb0O
— WDBJ7 (@WDBJ7) September 3, 2018
A small town in Virginia is trying to recover its image after The Red Hen restaurant famously refused to serve Sarah Huckabee Sanders. https://t.co/cDgmKw9EGm
— NBCWashington (@nbcwashington) September 3, 2018
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