In an interview with CBS host John Dickerson on CBS’ “Face the Nation” Sunday, Republican strategist and pollster Frank Luntz believes the 2016 election would have been a “slam dunk” for the GOP if Donald Trump’s campaign hadn’t been so haphazard in its management and messaging.
Luntz particularly points out that a problem the campaign has had is focus: Trump himself. Luntz believes Trump’s campaign in recent months has been almost solely focused on him, and not the party’s vision for America. “If he had stayed the voice and the vision for those people who have been left behind, this race would be a lot different than it is right now,” Luntz said. “But it requires a level of discipline that the Trump campaign has not had. This is about the voice of the voters, not the voice of Donald Trump.”
With Democratic nominee Hillary Clinton being unable to leap over the 50 percent mark in most polls, Luntz believes the race for the White House is not totally over. This is especially true when factoring in undecided voters, but Luntz points out another issue regarding Trump’s messaging.
In most recent focus group studies, Trump scores really high and positive when he talks about his focused vision for America. However, Trump scores extremely low when he gets off track and begins to personally attack Clinton. Luntz describing these internal problems can be watched below:
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