Retail cupcake maker joins “take-a-knee” campaign (Photos)


Following President Trump’s condemnation of NFL players who kneel during the national anthem, many NFL players, liberal celebrities, and Democrats have banded in lashing out.

Now, a well-known cupcake factory has joined the fray, as well.

Sprinkles Cupcakes, a large, Beverly Hills, California, cupcake bakery, founded in 2005, has multiple locations throughout the United States.

On Saturday, Sprinkles posted a football-themed photo of a box of cupcakes on Twitter, with the words, Go Team, inscribed on the cupcakes. Then, on Sunday, the company jumped into the political debate in a direct slam against President Trump’s objection to the kneeling stunt, with a new cupcake photo and the message: Take A Knee.

Many customers are now expressing their outrage, saying they will no longer buy Sprinkles cupcakes. “Unfollowing!” and, “Will never buy another cupcake from you again!” were common responses.

One customer commented on the post added to Instagram: “Wow, what a disappointment. I used to love going to Sprinkles, but I will never spend any money there again. This is completely unacceptable. Ignorance, ingratitude, and entitlement are destroying this country. #proudtobeanamerican.”

On Facebook, user Angie said, “Take a knee and you should not be allowed to play ball. Sprinkles just lost another customer. Maybe you should move to another country if you don’t respect the one you currently live in.”

Kate wrote, “I’m totally shocked SPRINKLES, you lost a customer. I’d say good luck but maybe u should take two knees bc u will be begging for forgiveness after this post!”

The picture was posted to all the company’s social media pages:

A post shared by Sprinkles (@sprinklescupcakes) on

Other customers celebrated the stance taken by Sprinkles.

The following photo was posted by Sprinkles Cupcakes on Saturday, before they jumped into the political side of the issue:

Below is an interview with founder Candace Nelson in May 2016, discussing how the company started.

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