Following President Trump’s condemnation of NFL players who kneel during the national anthem, many NFL players, liberal celebrities, and Democrats have banded in lashing out.
Now, a well-known cupcake factory has joined the fray, as well.
Sprinkles Cupcakes, a large, Beverly Hills, California, cupcake bakery, founded in 2005, has multiple locations throughout the United States.
On Saturday, Sprinkles posted a football-themed photo of a box of cupcakes on Twitter, with the words, Go Team, inscribed on the cupcakes. Then, on Sunday, the company jumped into the political debate in a direct slam against President Trump’s objection to the kneeling stunt, with a new cupcake photo and the message: Take A Knee.
Many customers are now expressing their outrage, saying they will no longer buy Sprinkles cupcakes. “Unfollowing!” and, “Will never buy another cupcake from you again!” were common responses.
One customer commented on the post added to Instagram: “Wow, what a disappointment. I used to love going to Sprinkles, but I will never spend any money there again. This is completely unacceptable. Ignorance, ingratitude, and entitlement are destroying this country. #proudtobeanamerican.”
On Facebook, user Angie said, “Take a knee and you should not be allowed to play ball. Sprinkles just lost another customer. Maybe you should move to another country if you don’t respect the one you currently live in.”
Kate wrote, “I’m totally shocked SPRINKLES, you lost a customer. I’d say good luck but maybe u should take two knees bc u will be begging for forgiveness after this post!”
The picture was posted to all the company’s social media pages:
— Sprinkles Cupcakes (@sprinkles) September 24, 2017
— Rob Kemp (@DuckieDaleTN) September 24, 2017
You have no idea how much business you’ve just lost. You’re done.
— J. Ryan C. (@JRyan1790) September 25, 2017
Shame on you! I will NEVER shop at one of your stores again.
— Linda Beckwith (@LindaBBeckwith) September 25, 2017
— Tommy (@tommyfart) September 25, 2017
Your disrespect towards the USA & the servicemen/women who fight to protect your freedoms, has lost my business.
— Andrea Golin (@GolinAndrea) September 25, 2017
Other customers celebrated the stance taken by Sprinkles.
Omg Sprinkles. Heading to your cupcake ATM now in celebration of this tweet.
— Kyle Flottman (@kflottman) September 25, 2017
Thank you for standing on the right side of history. That took courage.
— ✡(((Shona Keir)))☪️ (@ShonaKeir) September 25, 2017
I’m a big fan of your gluten free red velvet cupcakes. Thank you for giving me more reasons to pick one up!
— C.R.E.A.M. (@basepair) September 25, 2017
You have a fan for life.
— Jess P (@JessPerelle) September 25, 2017
The following photo was posted by Sprinkles Cupcakes on Saturday, before they jumped into the political side of the issue:
Have your guests cheering for more than just the touchdowns 🏈 with our GO Team box! Filled with Black & White, Red Velvet and 🎃 cupcakes. pic.twitter.com/z0EBxYxFws
— Sprinkles Cupcakes (@sprinkles) September 23, 2017
Below is an interview with founder Candace Nelson in May 2016, discussing how the company started.
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