Whether its marketing or roofing, the NRA could use the services of this Alabama roofing company.
Zach Blenkinsopp and Chris McGuire of Decatur-based Digital Roofing Innovations were looking for quick marketing boost, so they created an upbeat one minute ad to attract customers.
In the video, Blenkinsopp prepares for a gig, strapping on his roofing gear, but the commercial isn’t about roofing. He turns to the camera to tell viewers: “I’m not here to talk to you about roofing … I’m here to talk to you about AR-15 rifles. If you sign up for a new roof with Digital Roofing Innovations, you are going to get you a free AR-15 rifle after we complete the roof.”
Whether they’re positive or negative, it’s not a bad strategy for invoking emotion. McGuire says this was precisely the point.
“I posted this in extremely conservative Facebook groups, extremely liberal Facebook groups, because I knew it would invoke emotion,” McGuire told WIAT.
While it certainly stirred anger from liberals, its legal to offer a free gun for buying a roof. When they complete a roof, the customer receives a voucher and then must go through the same background checks before receiving a gun.
Whether its in roofing or something else, the pair are solid entrepreneurial prospects, and know what it takes to deliver to your customers.
“You get to choose what you believe in and if people don’t like it then we don’t care. We’re going to continue to do our business and take care of our customers,” Blenkinsopp told Fox 13.
See the ad below:
TEAM DML blankets on sale now for Christmas (BUY NOW)
If you would like to receive Breaking News text alerts on a smartphone or tablet, download the DML APP which is completely FREE and easy to use. Go to the Google Play Store or the IOS App Store and search for DML APP. Be sure to keep the app’s notifications setting on. Another way to receive alerts is to text to 40404 the following message: follow @realdennislynch (be sure to put a space between the word follow and the @ symbol).
To see more stories like this, sign up below for Dennis Michael Lynch’s email newsletter.
Sign up to get breaking news alerts from Dennis Michael Lynch.
Feminist celeb selling dress she cried in when Trump won