Whether its marketing or roofing, the NRA could use the services of this Alabama roofing company.
Zach Blenkinsopp and Chris McGuire of Decatur-based Digital Roofing Innovations were looking for quick marketing boost, so they created an upbeat one minute ad to attract customers.
In the video, Blenkinsopp prepares for a gig, strapping on his roofing gear, but the commercial isn’t about roofing. He turns to the camera to tell viewers: “I’m not here to talk to you about roofing … I’m here to talk to you about AR-15 rifles. If you sign up for a new roof with Digital Roofing Innovations, you are going to get you a free AR-15 rifle after we complete the roof.”
Whether they’re positive or negative, it’s not a bad strategy for invoking emotion. McGuire says this was precisely the point.
“I posted this in extremely conservative Facebook groups, extremely liberal Facebook groups, because I knew it would invoke emotion,” McGuire told WIAT.
While it certainly stirred anger from liberals, its legal to offer a free gun for buying a roof. When they complete a roof, the customer receives a voucher and then must go through the same background checks before receiving a gun.
Whether its in roofing or something else, the pair are solid entrepreneurial prospects, and know what it takes to deliver to your customers.
“You get to choose what you believe in and if people don’t like it then we don’t care. We’re going to continue to do our business and take care of our customers,” Blenkinsopp told Fox 13.
See the ad below:
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