84 Lumber, an American family-owned building materials company, produced a politically controversial Super Bowl ad that featured President Trump’s proposed border wall.
However, NFL regulations forced the company to create an edited version of the commercial without reference to the wall for the nationally televised football game.
The original advertisement, which reaches over three minutes in length, featured a Mexican mother and daughter backpacking to the United States when they encounter a wall along the border.
Usually, the NFL attempts to showcase commercials that do not contain extreme political messages or undertones.
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The director of marketing for Fox Sports had “concerns about some elements” in 84 Lumber’s commercial, hence the request for a toned down version of the ad for Sunday night’s event.
In a statement to The Washington Post, the chief client officer at the agency that created the ad with 84 Lumber, Rob Shapiro, justified the decision to include a border wall in the commercial:
“Ignoring the border wall and the conversation around immigration that’s taking place in the media and at every kitchen table in America just didn’t seem right. If everyone else is trying to avoid controversy, isn’t that the time when brands should take a stand for what they believe in?”
Below are two videos of the controversial commercial; the first one is the full version, and the second one is the edited version that aired Sunday night:
H/T: The Hill
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