Return on investment not so good for some candidates.
Donald Trump is surging in the polls, though overall he has spent the LEAST on his campaign.
From NBC NEWS:
The biggest overall ad spenders
- Team Bush: $80.9 million
- Team Rubio: $50.4 million
- Team Sanders: $25 million
- Team Clinton: $20 million
- Team Cruz: $16.8 million
- Team Trump: $8.5 million
The biggest South Carolina ad spenders
- Team Bush: $12.8 million
- Team Rubio: $11.1 million
- Team Cruz: $8.1 million
- Team Trump: $1.3 million
- Team Sanders: $878,000
- Team Clinton: $712,000
- Team Carson: $696,000
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