Turning the 2017 Emmy Awards show into a Trump-bashing fest hasn’t turned out so well, according to a report from Nielsen Media Research.
Hosted by CBS’ Stephen Colbert, much of the event was focused on criticism of President Trump instead of the actual awards.
Preliminary numbers revealed that the show appears to be the lowest-rated in its televised history, even sliding downward from last year’s all-time low when Jimmy Kimmel hosted the program on ABC.
The show received an overnight rating of 8.2, which amounts to about 11.2 million viewers. In comparison, NBC’s “Sunday Night Football” showing a game between the Green Bay Packers and the Atlanta Falcons registered a 12.6 overnight rating.
Even the awards were political, with Alex Baldwin winning an Emmy for his mocking portrayal of President Trump on “Saturday Night Live,” and Kate McKinnon received an Emmy for her portrayal of Hillary Clinton.
Former White House press secretary Sean Spicer also got into the act, appearing to imitate himself when he stated in January that President Trump’s inauguration was the most-watched in history.
Spicer flipped it around, stating, “This will be the largest audience to witness an Emmys, period, both in-person and around the world.”
That statement has proved to be untrue.
The final ratings for the program are projected to be released Monday afternoon.
Colbert launched into an attack on President Trump within the first three minutes of his opening monologue, saying about all the TV shows, “There’s no way anyone could watch that much TV, other than the president. Hello sir, thank you for joining us. Looking forward to the tweets!”
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