Written by DML
On a hot summer day in 2015, I discovered a YouTube video of two black women from North Carolina rambling on and on about how they loved Trump. They knew nothing about politics, and could barely put together a sentence without using the “F-bomb.” The video was nearly 20-minutes in length.
However, they had great passion, and with passion there is value.
So, my challenge was to break through the hair wigs and shouting routine and teach these women how to put together short videos that offer coherent sentences with a clear message. If I was successful, they could become a megaphone for Trump.
I contacted the two ladies and it turned out they were sisters. Within a week, I taught them the basics about immigration, media, and making videos that go viral without inserting a single curse word. I also gave them the nicknames, ‘Diamond and Silk.’
I gave them the names for two reasons. First, I feared they could be hurt. At the time, Trump supporters were getting beaten alive at Trump rallies. I feared using their real names presented a threat. Second, ‘Diamond and Silk’ are unforgettable names that are easily branded.
They were tickled pink with my ideas and strategies. And their very first video under my guidance went mega-viral. In fact, today, it remains the most popular video they’ve ever launched.
Once the video was a proven success, I then used my contacts to land them appearances on CNN, HLN, FOX, MSNBC, and a host of radio shows.
I built them a website and helped clean their social media presence. I told them to use props. For example, I told Silk to hold a “glass of something” every time she made a video. I told them never to reveal anything about their personal lives so it couldn’t be used against them, or Trump. I spent hours with these two ladies each day, for weeks.
I did all of this free of charge. To reimburse myself, and perhaps to make a few bucks along the way, I asked for my upside to be a percentage of revenue from the YouTube ad money. But more importantly, I wanted them to help Trump secure the black vote.
Not long after the first video went viral, Trump called the ladies on the phone to say “thanks,” and the rest is history.
‘Diamond and Silk’ toured with Trump on the campaign trail, and they have leveraged their appearances with him into a nice little business for themselves.
Yes, I worked hard to get these ladies onto the map, and yes, I created their names and schtick, but they have since worked very hard and what they do. Kudos to them.
I, of course, never received a dime from the YouTube videos, nor did I get as much as a “thank you” for launching their careers. That’s a bit disheartening, but in the end it’s ok because my big win is not having to write articles about President Hillary Clinton.
Today, the president retweeted a tweet put out by “Diamond and Silk’ and so, like always, DML informs you of the presidential message for the day. I’m not sure why he retweeted it, but either way, the ‘Diamond and Silk’ stock goes up, and I get to laugh, smile, and pat myself on the back.
“When the President says “You’re Fired” That means: “Pack Yo Stuff and Go, Not Say “You Refuse to Go! #DrainTheSwamp Choo Choo Baby!”
— Diamond and Silk® (@DiamondandSilk) March 11, 2017
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