Donald Trump often refers to the “low TV ratings” that hover over CNN. There is no doubt, CNN’s ratings have swung up and down based on “Trump” coverage. When Trump and Megyn Kelly went into a personal war, Fox News took a hit in ratings. Eventually, Trump boycotted Fox News. The benefactor of the boycott was CNN. Trump began to appear on the network multiple times per day and so their ratings skyrocketed.
But once the war between Fox and Trump came to an end, CNN’s ratings started to dip. Then Trump distanced himself from CNN after a few of the network’s anchors ran segments that Trump called “hit pieces” on him. When Trump dumped CNN so did the viewers who switched over from Fox.
Here we are today. Not a day passes when Trump doesn’t slam on CNN and vice verser. CNN’s TV ratings are down and Trump loves to remind everyone about his influence on the drop. Couple Trump’s verbal assault with CNN being liberal in nature, and there is no question that CNN goes out of its way to hit Trump in the knee caps while lifting Hillary Clinton up to look like a political superstar. But who is really losing the war between Trump and CNN?
CNN does have low ratings compared to Fox News. For example, at the prime time hour of 8pm (eastern time), Fox draws about 3,000,000 viewers. Meanwhile, over at CNN it’s a little over a 1 million. But these are small numbers. TV viewership is meaningless in this day and age. Where the ratings really count is online.
Look at these numbers from various online rating services, and then watch the video clip below from CNN.
And so the problem for Trump is CNN takes all of its Trump “hit pieces” and puts them on the internet at CNN.com As the charts show, CNN reaches hundreds of millions of more people than FoxNews.com reaches. Thus, clips like the one below is seen by many, many, many people.
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