In an effort to divert from all the Russian investigation coverage, the White House will launch a three-week messaging campaign Monday.
The campaign is aimed at bringing the public’s attention back to President Trump’s agenda and starting a conversation about how to rewrite the U.S. tax code.
According to a Wall Street Journal report, which relies on unnamed sources to claim that the White House is in turmoil, the first message the administration reportedly wants to push will be based on its “Made In America” campaign.
The President plans to feature locally-produced items from around the country as a first step in something the White House communications team calls “theme weeks”.
Awaiting an upcoming vote, the health-care debate is at the forefront of the political scene, and Trump has been tweeting out encouragement to senators to pass the bill, but their main message in the coming week will be “buy American-made products.”
Next week, they will reportedly focus on American jobs and workers, and a third week will be dedicated to the “American dream,” according to an unnamed official in the WSJ article.
On Monday, the president plans to tour a display of American-made products inside the White House and on the South Lawn. He will also talk to the media about the administration’s commitment to American-made products and the workers and companies who make them.
The plan, according to White House Press Secretary Sean Spicer, is to build a foundation for the president’s argument for tax reform, identifying the workers and companies that would benefit from Mr. Trump’s “America first” approach.
“As we get into August, we’ll be talking more specifically about tax reform,” Spicer said. “This definitely starts that process.”
For months, Dennis Michael Lynch has been urging the president to launch this sort of campaign. In more than one of his letters to the president, DML has laid out a communications effort that mirrors the one being launched.
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