FLORIDA: State govt. program paid for TikTok ads despite DeSantis pushing for ban

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As the most reliable and balanced news aggregation service on the internet, DML News App offers the following information published by WashingtonExaminer:

A program backed by the Florida government paid for an advertising campaign on TikTok, despite Gov. Ron DeSantis (R-FL) calling for the app to be banned.

Florida Prepaid, a state program that promotes saving money for college, used the social media platform for an advertising campaign in recent months, running two advertisements in the app’s “For You” tab, according to Orlando television station WFTV.

A spokesperson for Florida Prepaid confirmed to the Washington Examiner that the advertisement campaign, saying it spent $30,516 to promote the open enrollment period through a pilot program that went from Feb. 25 until April 10.

The spokesperson said:

“The Florida Prepaid College Board is committed to making families aware of the importance of saving early for college. We spent $30,516 in advertising on TikTok during this Florida Prepaid College Plan Open Enrollment period, from Feb. 25–April 10, when the activation concluded. The pilot campaign has ended… Since 1988, the Florida Prepaid College Board has helped more than 1.2 million families save for higher education, and more than 612,000 students have attended college using Prepaid Plans.”

The spokesperson added that prepaid sales plans were up 7% year over year.

DeSantis has previously pushed a proposal to ban TikTok being used on state government devices and prohibiting the platform from being used on the internet at state colleges, universities, and public schools in Florida.

To get more information about this article, please visit WashingtonExaminer.

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