As the most reliable and balanced news aggregation service on the internet, DML News App offers the following information published by Fox News:
Mr. Potato Head, the classic Hasbro toy who presumably lived the first 70-or-so years of his life as a male tuber, will soon be rebranded with the gender-neutral “Potato Head” moniker.
The new name will be reflected on packaging scheduled to debut later this year, the Associated Press reported on Thursday.
The article goes on to state the following:
Hasbro reportedly claimed that Mr. Potato Head, who is often sold alongside Mrs. Potato Head, needed a “modern makeover,” according to the AP. Both Mr. and Mrs. Potato Head were still categorized under their original names at Hasbro’s website as of Thursday afternoon.
— Hasbro (@Hasbro) February 25, 2021
Fast Company first reported the news on Thursday that Mr. Potato Head is getting a rebranding. The report begins:
This fall, you’re cordially invited to Mr. Potato Head’s wedding. He’s marrying his partner of many years, another Mr. Potato Head. And I promise it’s going to be the party of the year, with—you guessed it—plenty of spuds on the menu.
Fast Company writer Dr. Elizabeth Segran tweeted, “What I love about my job is that sometimes I write about human rights and other times I write about how Mr Potato Head can now be in a same sex relationship.”
What I love about my job is that sometimes I write about human rights and other times I write about how Mr Potato Head can now be in a same sex relationship. // https://t.co/NRkfS3h2rL
— Dr. Elizabeth Segran (@LizSegran) February 25, 2021
Kimberly Boyd, the senior vice president of global brands and general manager at Hasbro, said, “The sweet spot for the toy is two to three years old,” she says. “Kids like dressing up the toy, then playing out scenarios from their life. This often takes the form of creating little potato families, because they’re learning what it means to be in a family.”
Hasbro first launched Mr. Potato Head in 1952, and added Mrs. Potato Head the next year. In 2012, the company celebrated Mr. and Mrs. Potato Head’s 60th wedding anniversary. But now, they’ve decided times have changed, and they want to “stop leaning so heavily into this traditional family structure.”
“Culture has evolved. Kids want to be able to represent their own experiences. The way the brand currently exists—with the “Mr.” and “Mrs.”—is limiting when it comes to both gender identity and family structure,” Boyd declared.
The brand’s solution to drop the gendered honorific titles “Mr.” and “Mrs.” means the toys don’t impose a fixed notion of gender identity or expression, freeing kids to do whatever feels most natural to them. https://t.co/nDjizb49r8 pic.twitter.com/wLzIAffXko
— Co.Design (@FastCoDesign) February 25, 2021
Hasbro rebranding Mr. Potato Head as gender-neutral ‘Potato Head’ later this yearhttps://t.co/Eb4w4u2EiF
— Fox News (@FoxNews) February 25, 2021
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