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M&M’s dropped bittersweet news on Monday, announcing that the “beloved spokescandies” are too polarizing and that the cartoon chocolates would be put on an “indefinite pause” after widespread backlash to recent changes that were widely considered “woke.”
The candy maker has taken steps to become more inclusive, but those plans have melted away – at least until the Super Bowl on Feb. 12.
“America, let’s talk. In the last year, we’ve made some changes to our beloved spokescandies. We weren’t sure if anyone would even notice. And we definitely didn’t think it would break the internet. But now we get it – even a candy’s shoes can be polarizing. Which was the last thing M&M’s wanted since we’re all about bringing people together,” the company tweeted.
The statement continues: “Therefore, we have decided to take an indefinite pause from the spokescandies. In their place, we are proud to introduce a spokesperson America can agree on: the beloved Maya Rudolph. We are confident Ms. Rudolph will champion the power of fun to create a world where everyone feels they belong.”
A message from M&M’S. pic.twitter.com/EMucEBTd9o
— M&M’S (@mmschocolate) January 23, 2023
In September, M&M rolled out it’s newest spokescandy, Purple, “designed to represent acceptance and inclusivity.”
Everyone, officially meet your new best friend. Want to get to know her better? Check it out here: https://t.co/Qp9KQ5HoSy pic.twitter.com/z0TKPzzMOS
— M&M’S (@mmschocolate) September 28, 2022
Now, instead of reverting back to the M&M spokescandies everyone loved, the company has decided to just eliminate them entirely.
Alec Sears, who serves as Social Media and Digital Strategy for the GOP, tweeted, “Oh my god, they killed the M&M candy people. They took them outside one by one and shot them in the back of the head.”
Oh my god, they killed the M&M candy people. They took them outside one by one and shot them in the back of the head https://t.co/arMRYnBZ8b
— Alec Sears (@alec_sears) January 23, 2023
Radio host Jason Rantz tweeted, “You mean, your sales dipped after going woke and you don’t want to admit it outright?”
You mean, your sales dipped after going woke and you don’t want to admit it outright?
— Jason Rantz on KTTH Radio (@jasonrantz) January 23, 2023
“Someone realized what the old saying, “Go woke, Go Broke” means…” mocked comedian Tim Young.
Someone realized what the old saying, “Go woke, Go Broke” means…
— Tim Young (@TimRunsHisMouth) January 23, 2023
PLEASE TAKE OUR POLL BELOW – WE WANT YOUR OPINION! Are you boycotting ‘woke’ companies?
If you cannot see the poll, click here.
In January of last year, the VP of M&Ms announced that they were making the M&Ms characters more inclusive in order to “start a movement.”
The VP of M&Ms explains that they’re making the M&Ms characters more inclusive in order to “start a movement.” The girl M&Ms will be focused on “empowerment” while the orange M&M will “embrace his true self.”
This is not a parody pic.twitter.com/Fo7km8XTSD
— Matt Walsh (@MattWalshBlog) January 20, 2022
To get more information about this article, please visit Fox News.
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I am going to vegas every year this year I will not go to the m,m store to buy gifts going some where ales
I don’t eat that garbage anyway.
WTF? You don’t have to classify people in order to have “fun.” Classifying them just means dividing.
Like your name Rainman. And your correct.
I buy where I can get the best prices but I also try as hard as possible to limit what I buy from those places and take the rest of my business to unwoke businesses.
Your “global VP” needs to go back to marketing school. People don’t care if your candy is “inclusive,” — whatever the hell that means — and they don’t want to be preached to by a candy company.
Oh my God! I think we are in a Loony Bin Nightmare!
Unreal!
Not only did I stop buying them because of this woke crap I also stopped eating them because of all the dyes they use are harmful to your body!
You are right. If you read the label it mentions candy has bioengineered ingredients!
Is that a product bill gates came up with.
I love M&M but not anymore. I stopped buying m&m and Hershey’s since last year because they went woke. So adios. Go Woke go broke.
I also STOPPED buying Ben and Jerry’s ice cream too! They are SUPER WOKE! Crazy expensive too! I will NEVER buy their ice cream again! I wrote them and told them too! I encourage everyone who is boycotting to write letters to these companies!
Stupid is as stupid does . What possible advantage did they think they were getting marketing to 2% of the population ? The insane ones at that ?
M&M’s needs to stay in the candy business but get out of the psychology department. It’s ridiculous! Just make colored candy and be DONE!!
Absolutely everyone of them, if only everyone in America would we could stop all of this f’n bull💩. Too many hypocrites is the real problem
That’s called a cop out.
Saw them at the store today, laughed and added them to my no buy list!
This is outrageous.
I don’t have to worry about having to boycott them. I don’t eat any of their candy. It’s just way to sweet for me and I don’t like peanuts either.
Companies are going nuts!! They’re also going to go brown if they keep this nonsense up. At least that’s my hope.
Oh my God, how fucking stupid
Beloved Maya Rudolph? Most people don’t know who the hell she is
I HAVE ABSOLUTELY STOPPED SUPPORTING ALL OF THESE WOKE COMPANIES AND HAVE BECOME AN EVANGELIST FOR SMALL CONSERVATIVE LOCAL BUSINESSES!
BECAUSE I TOOK DELIBERATE AND THOUGHTFUL STEPS, IT HAS CHANGED MANY OF MY HABITS FOR THE BETTER, IMPROVED MY HEALTH AND STRENGTHENED MY CONTACTS IN THE COMMUNITY I LIVE IN!
*COKE REPLACED WITH WATER
*NFL REPLACED WITH NCAA
*LIBERAL MEDIA REPLACED WITH MORE READING AND CAREFUL SEARCH FOR CHRISTIAN AND CONSERVATIVE ENTERTAINMENT (MUCH LESS OVER ALL)
*AMERICAN EXPRESS GONE
*WELLS FARGO REPLACED WITH 5 SMALL LOCAL FDIC INSURED BANKS
*NBA NEVER WATCHED
*NHL – JUST SOLD MY PRIVATE BOX AND TOLD MY FAVORITE TEAM’S GM WHY – NOT THEM BUT, THEIR LEAGUE
*KROGER REPLACED WITH PUBLIX – I SPEND MORE FOR BETTER PRODUCTS AND SERVICES BUT, MY SAVINGS FROM CUTTING OUT THE COKES, CRAP AND LIBERAL MEDIA IS FAR GREATER!
*VERIZON AND AT&T LOST MY PERSONAL AND COMPANY ACCOUNTS FOR PATRIOT MOBILE!
*DICK’S SPORTING GOODS GONE
*WALMART GONE (AND I WORKED FOR WALMART FOR A COUPLE DECADES AND KNEW SAM, HELEN AND MUCH OF THE FAMILY BACK IN THE 80’S AND 90’S) REAL SHAME!
*FORD REPLACED WITH A FEW DIFFERENT FORIEGN BRANDS BUT, VEHICLES THAT ARE MADE IN USA!
*GM NEVER!
*TARGET NEVER BUT, I GOT THE LADIES IN MY FAMILY TO STOP. BIG WIN!
AND A REALLY BIG DEAL IN MY LARGE FAMILY IS THAT WE LEFT THE CATHOLIC CHURCH FOR A BIBLE BASED NON-DENOMINATIONAL CHURCH. THEY ARE CALLING AND MAILING ME WEEKLY FOR TWO YEARS NOW BECAUSE THEY MISS MY SIX FIGURE TITHING! CORRUPT AND THOROUGHLY LIBERAL INSTITUTION VICTIMIZING A GENERALLY CONSERVATIVE PEOPLE…..
I COULD GO ON FOR DAYS BUT, BOTTOM LINE IS MORE TIME WITH FAMILY, MOVED OUT TO RURAL AREA, EAT MORE HEALTHY, STOPPED WASTING MY TIME AND MONEY ON CORPORATIONS THAT HATE ME!
Good for you! Glad to see you prospering financially, physically, and spiritually.
First Disney’s had to fire their CEO for their transgender crap and now the spokecandies. NEXT!!!
PS Here’s a hint
Never bring up transgender in your work
business where children are concern.
No brainer guys! Just saying!
M&Ms doesn’t want a conversation. They want patronage. And they obviously don’t “get it” if they’re hiring Maya Rudolph to be their spokesperson.
Christy Hutcherson has said to boycott because these Woke companies whovare participating in the destruction of our country and our freedom. M&Ms is my favorite candy. I am buying other brands from Trader Joe’s and Sprouts. Don’t support those funding the loss of our constitutional rights.
I think I just barfed a little!!!!!
When M & M’s become just candy again then I will buy them.