As the most reliable and balanced news aggregation service on the internet, DML News App offers the following information published by ABCNews.GO.com:
A New York clothing company has introduced school shooting hoodies that have bullet holes in them and feature the names of four schools where nearly 100 students were shot to death, including Sandy Hook, Columbine, Marjory Stoneman Douglas and Virginia Tech.
Bstroy, a self-described “neo-native” post-apocalypse streetwear brand, according to Paper Magazine, has been slammed with comments — of both support and disgust — after showcasing their Spring 2020 menswear collection, called “Samsara,” in a series of posts on Instagram.
The article goes on to state the following:
“Under what scenario could somebody think this was a good idea? This has me so upset. If any of my followers no (sic) anybody involved with this clothing line, please ask them to stop it immediately,” tweeted Fred Guttenberg whose daughter, Jaime, was killed in 2018 by Nikolas Cruz in the Marjory Stoneman Douglas High School shooting.
Under what scenario could somebody think this was a good idea? This has me so upset. If any of my followers no anybody involved with this clothing line, please ask them to stop it immediately.https://t.co/VzAlog0TCt
— Fred Guttenberg (@fred_guttenberg) September 17, 2019
Another media outlet, RARE, noted that “the model they have in the Sandy Hook hoodie looks a lot like the Sandy Hook shooter.”
The family of a teacher killed in the 2012 Sandy Hook shooting also voiced their outrage:
This is just absolutely horrific. A company is make light of our pain and other’s pain for fashion. Selling sweatshirts with our name and bullet holes. Unbelievable.
These School Shooting Hoodies Receive Major Twitter Backlash – PAPER https://t.co/DovuEeRaqM
— Team Vicki Soto (@TeamVickiSoto) September 17, 2019
RARE also reported: “Based on the prices listed on fashion house’s website you’ll soon be able to buy one of these daring fashion statements for at least $250 a pop, with absolutely none of those profits going to the victims’ families or to any organizations working to stop gun violence.”
Brick Owens, one of the company’s founders, released the following statement on Instagram in response to the backlash, claiming the designs represent the “circular motion that is the cycle of life.”
View this post on Instagram
Fuck @bRicKOwens for this tasteless shit right here: https://t.co/WMQJ4W20Z8 How could anyone – ANYONE – possibly think this is ANYTHING but completely insensitive, insulting, and disgusting? Cc: @fred_guttenberg (I’m so sorry Mr. Guttenberg and I hope he cancels this).
— Shaun O’Banion (@shaun_obanion) September 17, 2019
This is disgusting. I don’t want to know anyone who thinks this is a good idea. https://t.co/fxJxcogWhT
— Mike Harris (@TheAthleticMike) September 17, 2019
Hoodies for #NYFW with bullet holes and the names of schools where students were killed by mass shooters… fashion or tone-deaf attempt at raising awareness? @KnowlesItAll reports in #Trending pic.twitter.com/goa6NUkjeR
— Morning Express with Robin Meade (@MorningExp) September 18, 2019
While the vast majority of responses to the clothing line were negative, there were some who thought the company was doing their best to bring awareness to the issue of gun violence in America. https://t.co/si2ReHpbr5
— WBKO Television (@wbkotv) September 19, 2019
To get more information about this article, please visit ABCNews.GO.com. To weigh in, leave a comment below.