WATCH: Lawmaker calls for boycotting North Face amid drag queen ad campaign, the company doubles down

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As the most reliable and balanced news aggregation service on the internet, DML News App offers the following information published by WashingtonExaminer:

Rep. Lauren Boebert (R-CO) called for conservatives to boycott “woke” clothing retailer North Face following its new ad campaign featuring a drag queen.

In the video ad shared on social media, drag queen Pattie Gonia promotes North Face’s LGBT “Summer of Pride” national tour that is said to “celebrate all the ways you get outside.”

“Because we believe that exploration can take many shapes and forms,” Gonia wrote on Instagram alongside the video ad. “We’re making these events so much more than just a hiking tour. We’ll have workshops, panels and activities for all individuals who love to be outside.”


Oli London tweeted Thursday, “North Face has released a statement after its new ‘Summer of Pride’ campaign which encourages people to ‘Come Out’ featured children’s wear. Full statement: ‘We recognize the opportunity our brand has to shape the future of the outdoors and we want that future to be a more accepting and loving place. We’re partnering with Pattie because we believe the outdoors are for everyone. The North Face online community is designed to be a safe, positive and inclusive environment. It’s why we have a zero-tolerance policy against racist, discriminatory, threatening, abusive, harmful, vulgar or attacking social media comments, which will be removed immediately.'”

“North Face parent company VF Corp has lost 11.48% of value within the last 5 days after consumers expressed outrage at the new ‘Summer of Pride’ campaign which encourages children to use pronouns and ‘come out.’”

North Face doubled down after the release of the first ad and posted another promoting LGBTQ+ and ‘Summer of Pride.’

Citizen Free Press tweeted the ad and wrote, “North Face will regret these ads forever.”

Daily Wire posted the first ad and wrote, “The North Face launches ‘Summer of Pride’ with new drag spokesperson ‘Pattie Gonia.’ These woke companies can’t help themselves.”

Boebert wrote in response, “Well, I guess North Face wanted to get a taste of what conservatives did to Bud Light and Target. How many times do we have to explain to the woke marketing departments at these disgusting companies that America is not a nation of degenerates? It’s time to boycott ANY product North Face has ever made. Let’s make it as shameful to wear North Face as it is to drink Bud Light!”

Host Monica Crowley said, “Disney, Anheuser-Busch, Target, the North Face etc are losing billions of dollars. In response to their woke insanity, we are taking our disposable income elsewhere. There are more of us than there are of them. There is real power in that. Keep using it.”

To get more information about this article, please visit WashingtonExaminer.

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23 COMMENTS

  1. I’ve seen the commercial. Women don’t act that way! This world and the ppl in it are turning into but cases. Please bring back my good, free, normal country where they didn’t shove this garbage down our throats.

  2. Why are these companies and many other people giving creedence and support to so few unhinged individuals. What is wrong with society when abnormal, mentally ill behavior is applauded and pushed on children and proudly displayed. It’s absolute insanity! What happened to “don’t ask, don’t tell”? We don’t hate these people, we hate what they’ve become and hate them preying on the children.

    • Totally agree with everything you just said! Why the need to flaunt it? Divide this country further… that’s the answer.

  3. I don’t feel safe or included in NorthFace ads. It’s basically insulting real Biological women! What a punch in the face. STOP trying this to erase an entire group of real women. The term “it’s a man’s world” has taken on new meaning. Men are invading our space. It’s not fair and it’s not safe. F NorthFace. I’ll shop elsewhere.

  4. As adults, do what you want…But LEAVE THE CHILDREN OUT OF IT! They should be outside playing & being children! Not watching gyrating, sexual Queens. They should be reading about Mary & Jack, not anal oral sex. That’s called indoctrination & grooming! And yes, those books are being pushed in elementary schools…That’s MY objection!

  5. As adults, do what you want…But LEAVE THE CHILDREN OUT OF IT! They should be outside playing & being children! Not watching gyrating, sexual Queens. They should be reading about Mary & Jack, not anal oral sex. That’s called indoctrination & grooming! And yes, those books are being pushed in elementary schools…That’s MY objection!

  6. Northface ad makes me sick to my stomach! Women do not act or dress like that! Targeting children for their sick agenda is disgusting and should be illegal and banned! I’m so sick of this garbage! I hope America stands up against this perversion once and for all and makes all of these lgbtq corporations go broke!!

  7. I just don’t understand all this marketing to the minority. Sure there is a large LBGTQ but a large segment of those people do not buy into this gender ideology. It’s just bonkers these companies are willing to tank for some dudes dressed up in women’s clothing.

  8. It looks more like a clown. And the majority of real women don’t act that stupid. North Face just shot themselves in the foot, like the rest of the woke companies.

  9. C’mon all you woke companies!!!!! Show us your new perverted ads…you won’t like what we do! Smh. 😂😂😂

  10. I have been a skier all my life and have bought a ton from North Face but I’m done! I called to complain and the customer service rep actually argued with me and called me transphobic so I reported her to corporate. I didn’t care until they started getting into women’s sports, taking out trophies, scholarships, jobs and pushing this crap on our children! Time to fight back. Hit them where it hurts ( financially) and let our voices be heard.

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