COSTCO removes popular item from shelves, outrage ensues
In this DML Report…
Laundry expert Zach Pozniak warned on March 17, 2025, via TikTok that Costco’s popular Kirkland Signature Liquid Laundry Detergent may soon be discontinued due to a manufacturing change. Pozniak, who operates Jeeves New York cleaners and has 20 years of experience, praised the detergent’s quality but advised consumers to stock up, citing Costco’s 2024 shift in manufacturers for its Kirkland Signature diapers as precedent. The detergent, sold in a 146-load container for $20, remains available at Costco as of March 20, 2025, but no official statement from Costco confirms its removal.
The announcement, viewed nearly 173,000 times on TikTok, sparked concern among users, with over 100 comments reflecting panic and questions about alternatives. Pozniak’s claim hinges on industry trends and Costco’s history of adjusting product lines, though he provided no specific evidence of an impending pull. The detergent’s popularity stems from its affordability and effectiveness, making its potential discontinuation a significant issue for loyal customers.
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Costco has not addressed Pozniak’s speculation directly, leaving the product’s future uncertain. The company’s past decision to switch diaper manufacturers led to similar consumer adjustments, but the detergent’s status remains unconfirmed. As of March 20, 2025, shoppers can still purchase it, though the expert’s warning has fueled a rush to buy among those fearing its loss from shelves.